In a bold move set to reshape regional supply chains, Abrao Group and Rushabh Sealink have joined forces to launch A&R Africa, a transformative logistics venture aimed at unlocking the full potential of the India–Africa–Middle East trade axis.

Strengthening a Strategic Trade Corridor

According to the Indian Ministry of Commerce, India–Africa bilateral trade currently stands at a substantial $98 billion, with optimistic projections aiming for $200 billion by 2030. At the same time, East Africa’s exports have surged 17% year-on-year, reflecting an urgent need for agile, tech-forward logistics partners to handle growing demand.

Recognizing this momentum, Abrao Group and Rushabh Sealink have responded with A&R Africa a future-ready logistics brand headquartered in the United Arab Emirates, built to deliver transparency, digital efficiency, and regional empowerment across fast-growing economies.

Operational Excellence in Key Markets

A&R Africa’s strategic hub in Djibouti places it at the heart of dynamic trade routes connecting Ethiopia, Somalia, Yemen, and South Sudan. With active operations across India, UAE, and select European markets, the venture is poised to bridge geographies and boost trilateral economic ties.

The company’s full-stack service portfolio includes:

1. Sea, air, rail, and road freight forwarding

2. Bonded and free zone warehousing

3. Customs clearance and trade facilitation

4. Project logistics and military cargo handling

5. Ship agency services and container representation

6. Stock-and-sell support for Indian and global brands targeting Africa

A Vision Rooted in Innovation and Inclusivity

“Africa is not just the next frontier it’s now,” said Mr George Abrao, Chairman, Abrao Group.

“A&R Africa is born out of a strong belief that logistics is a key enabler of equitable growth.”

The company’s leadership envisions A&R Africa as a distinctive brand that reflects the shared ethos of its founding partners. Lenny Abrao, Managing Director of Abrao Group, emphasized the company’s mission to empower regional ecosystems and champion 'Made in Africa' initiatives through reliable, digitally-enabled logistics services.

“At Rushabh Sealink, we’ve always believed in building resilient and adaptive solutions,” added Mr Vishal Mehta, Director of Rushabh Sealink.

“With A&R Africa, we’re combining our scale and regional insight to power future-ready logistics.”

A Dual-Entity Approach to Regional Logistics

To maximize flexibility and compliance, A&R Africa is introducing a dual-entity structure:

1. A Free Zone Transit Entity for multimodal cargo and bonded storage

2. A Mainland Company to handle ship agency and port logistics

This structure allows A&R Africa to offer tailored solutions while maintaining operational agility in complex trade environments.

Tech-Driven, ESG-Focused

A&R Africa’s roadmap includes the launch of a proprietary digital dashboard, AI-powered route optimization, real-time cargo tracking, and automated customs processing streamlining trade while enhancing visibility and regulatory compliance.

Sustainability is also central to the brand’s vision. The company is committed to:

1. Embedding green warehousing practices

2. Hiring and upskilling local African talent

3. Digitizing operations to reduce paper dependency

Delivering Confidence Beyond Cargo

As India, Africa, and the Middle East deepen trade ties, A&R Africa is positioned to become the preferred partner for:

Government agencies

1. Large-scale manufacturers

2. Aid organizations

3. Regional trading communities

By uniting legacy trust with forward-looking innovation, A&R Africa promises to deliver not just goods but lasting confidence and collaboration across continents.